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+64 274 826 889 @firstnamegis

We are a creative geo-analytical team
here to generate actionable insights
for our clients

Firstname are a specialist Location Intelligence consultancy applying in-depth geographic information system (GIS) applications & methods. We use location based analytics, mobile applications and data sourcing to help our clients greatly improve their customer experience and marketing efforts.

The origin of our company name encompasses our philosophy of developing & using the best data available for getting to know every New Zealander by their firstname. Sounds like an impossible or slightly far-fetched goal? Perhaps. What we are really doing is using this as our focus to ensure our customers have the best information possible about New Zealand and New Zealanders.

We believe it's all about having a trusted conversation. A conversation on a first name basis - with all 4.96 million of us. By using the best data, applications and analysis at Firstname, we are looking to help you achieve this conversation with New Zealand.

Firstname are proud to be a Silver partner supporting the Esri range of applications and services.

4,957,400

New Zealanders firstnames we are getting to know

1,741,200

New Zealand Households we monitor

225,700

Small New Zealand Business we help market to

Customer Location Analysis
New Zealanders are no longer a predictable 9-5, five day a week, one place population. We are constantly on the move - living, working and playing in multiple locations 24x7.

Keeping up with this type of New Zealand consumer is a challenge at the best of times. This is where we do our best work by providing insight into your customers' behaviour using location based analytics to complete the picture of what's really going on. Knowing where they are and what is happening.

By combining this with our segmentation, demographic and industry data we can provide you with the capability to truly understand and target New Zealand.

GIS Application Development
Sometimes the data & information you need just isn't available. You need to go and get it for yourself. This is where our range of GIS applications come to use.

By using configured Esri™ off-the-shelf and customised applications Firstname can help you get the app needed for the field. This could be for Sales, Customer Service, Market Research or other field work required for your specific purposes. Having worked across a number of industries and applications we can help advise what works best for you.

Data Sourcing
Sourcing data in New Zealand can be a real challenge. Actually getting the right data can be an even bigger challenge! Have you found yourself wondering where to get that data needed for an analysis project or for your next direct marketing campaign?

Firstname have many years' experience in sourcing this data and applying it. Through our access & experience to the best consumer and business data sets available in New Zealand, we can provide and manage these to your specific requirements. With our focus on location based data and detail you can be also assured that this will provide the "where" dimension to your next project.